Campaign
Renew Australia for All
Client
The Sunrise Project
The brief
To support the Renew Australia for All ground game, we were tasked with developing a digital strategy and content to show the breadth of support across the country, and to reinforce local majorities with target groups in key locations.
Our proposition
Our job was to make it so obvious that renewables were the future, that no one could argue—we needed messaging and creative that conveyed that.
What we did
We developed the campaign proposition, designed as a versatile, multipart tool that could be cut up and used in component parts as required: Made for it. We all win from it. We’re up for it. Let’s get on with it!
Impact
Renew Australia for All saw a shift towards pro-renewable policies in the areas they concentrated on. Alongside this, the digital campaign saw huge engagement – especially on local-majority-reinforcing movement-focused content.
Something special
It was rewarding hearing that people who had seen our ads were mobilised to go and turn up at in-person campaign events—the ladder of engagement in action!
